Kerby Jean-Raymond And Reebok Premiere “CrateMaster,” A Short Film Dedicated To The Brooklyn Youth_Sole Says It All

Kerby Jean-Raymond, now VP of Creative Direction at Reebok, has never forgotten his roots. By way of his own Pyer Moss collections, the designer often gives back to the community around him, celebrating small business as well as small creators. And just this past week, he’s taken things a step further, using his role at the Vector brand to shine light on the youth that have shaped basketball in their own way right along the Brooklyn blacktop.

Entitled “CraterMaster,” the short film masterfully strings together vignettes of everyday life in Brownsville, the cast actual pillars and residents of the community. And, somehow, their colorful day-to-day is made immersive in a short 8 minutes, each second a snippet of the neighborhood youth on the court, on the streets, and, climactically, on a throne of literal crates.

What’s more, to better assist Brownsville beyond the screen, Kerby Jean-Raymond and Reebok have donated necessary equipment and supplies to the Friends of Hilltop for the Hilltop Playground and recreation center.

Enjoy CrateMaster below and find imagery of the event and BTS further down.